Abstract:
Under the trend of “Internet+”, the analysis of the development of rural
e-commerce will reveal some of its deficiencies such as a single booster, the
lack of standards of the products, the difficulties of building the local logistics
system, as well as the lack of effective distribution stations. The paper will
discuss the current development situation of rural e-commerce, especially the
bottlenecks in the development process, and will propose a “Four-Step” strategy
to break the deadlock from the perspective of rural revitalization. Those
steps are as follows: firstly, improve the traceability system of product quality
to boost consumer confidence; secondly, give play to comparative advantages
and create regional agricultural brands with distinguishing features; thirdly,
take the big data center of rural e-commerce as the fulcrum to lever the inventory
of agricultural products; lastly, bring about the innovation and upgrading
of related industries as well as industrial transformation and reconstruction
to further promote the revitalization of rural areas.
