Abstract:
This study focused on proprietors and business development managers of the 367 tour
companies in Kenya members of Kenya Association of Tour Operators (KATO). The
sample size was 256 proprietors and business development managers who were
selected randomly from the population. To collect primary data a semi-structured
questionnaire with both close-ended and open-ended questions was used. A pre-test
was conducted to increase the reliability and validity of the data collection tool. The
data collected was then analyzed using descriptive statistics. The researcher further
employed a multivariate regression model to study the relationship between
entrepreneurial management and growth of small and medium tour companies in
Kenya. The study established that entrepreneurial management influences growth of
business in the tour companies to a great extent. The study has also illustrated that
resource gap identification, opportunity commitment, and social capital development
and growth orientation influences growth of business of the small and medium tour
companies in Kenya to a great extent. The study recommends that firms should in
place mechanism to seek to establish slack in performance as a result of resources
inadequacies, seizes any promising business opportunity, develop social capital to
ensure business growth and continuity, and effect changes in the management systems
employed in search of growth.
